Founded by Brad Fugere in 2017, FLUX Creative is a rebrand of Brad's original video production company, Brad Fugere Media.
In 2016 and 2017, after some consideration, I decided to rebrand Brad Fugere Media to a name that was more indicative of my original motive for starting a creative video production brand - creating inspiring and original video content. The name "FLUX" is an engineering term for "flow", and during the time of the rebrand I had become very interested in a psychological idea called "flow state". In essence, and according to the omniscient wikipedia, flow state is "the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by complete absorption in what one does, and a resulting loss in one's sense of space and time." Flow state perfectly describes my want to fully present, absorbed, and energized in the process of video production - the only downside is the name "flow state creative" sounds pretty stupid, no? So, that's where the connection to the word "flux" comes in... it just sounds cool.
- Brad Fugere, filmmaker and owner of FLUX Creative